The Impact of Google Algorithm Updates on SEO
When Google established an algorithm change in 2013, the rules of SEO writing transformed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
Keywords are not the focus anymore. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They demand that you be creative and use variety. You should not use an exact match anchor text and spam sites are known for this. The majority of the exact anchor text doesn’t use proper grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The rationale behind this is that no respectable company like linknow media bbb wants any grammatical errors or misspelled words on their website. If you are doing this, you risk the sinking of your site’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also evaluating the rate at which you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.